This paper is part of a series of papers highlighting fields of innovation in the creative industries with political impact and how they can be supported politically. They were created in the context of the project Digitizing Creative Industries, in which five innovation projects from Europe were supported in an accelerator program with mentoring, innovation workshops and networking.
In this series, our international authors from academia, innovation practice and journalism address the opportunities and challenges of creative value creation in the Web3 space, digital gig work in the creative sector, new forms of local journalism and its importance for a balanced media landscape in Eastern Europe, recommendations for a European policy framework to support media innovation, and cross-disciplinary collaboration using the example of educational innovation with extended reality technology
Europe’s history is evidence that innovation and creativity have been substantial drivers of economic growth across the continent. Likewise, the 21st century relies increasingly on information generation through innovation, and the fact that consumers and society are looking for new enriching digital experiences only strengthens the role of Europe for the times to come.
Hence, the ability to create unique artistic and social experiences, innovative pedagogy, and intelligent interfaces are now vital factors of competitiveness, necessitating a collaborative approach that combines the strengths of diverse creator groups, educators, and technology pioneers.
Such a cross-disciplinary collaboration can be the ideal recipe for creators to nurture new forms of artistic expression, unique processes, and tools for creative practices. For educators, it can mean building new pedagogical approaches for teaching and for technologists to create innovative digital marketplaces, new forms of user-producer interaction, and collaboration.
This approach implies an enhanced market, social impact at scale, new jobs, and added value for consumers— foundations for a competitive and growing economy, which in turn is crucial for creating long-term value for society. Thus, this policy paper presents 5 recommendations that are essentialto support cross-disciplinary creative industries and unlock new pathways for creators, educators, and technologists to collaborate, build, and lead the way forward in the newly technology-empowered creator industry.
By Omkar Pimple & Salony Gupta
Omkar Pimple is the Founder-CEO of Myracle.io, Germany, an international team of technology leaders and education experts from Harvard and Stanford leadership. Omkar carries 10+ years of deep industry expertise in AI, Immersive Mobile Technologies across diverse verticals such as education, fintech, health, and e-commerce; and is an internationally published academic researcher in learning science & pedagogy. Under Omkar’s leadership, the Myracle.io team unlocks learning by doing in the real world by transforming homes and classrooms into interactive exhibitions and STEM labs.
Salony Gupta works with the Growth team at Myracle.io, Germany, on their initiative to build equitable and memorable education journeys in every corner of the world. She holds an M.A. in English Literature with a specialisation in Culture Studies and Modern Critical Thought. Her primary areas of interest include Gender Studies, Political Philosophy, and Child Behaviour Studies.